Archive - Geddy van Elburg| The Cultural Layer

Is your English website speaking to everyone?

Seven cultural segments that determine whether international visitors trust you

Jul 16 • Geddy van Elburg

Is your sales pipeline leaking?

The real reasons why your international sales aren’t performing to their full potential

Jul 8 • Geddy van Elburg

Their Agency Knew the Market. That Was the Problem.

I was asked to help a company selling French luxury parfum in China.

Jul 1 • Geddy van Elburg

June 2026

Trust has no agenda

Read my article on Substack about a handshake that killed a deal. A Dutch and Ukrainian entrepreneur agreed on a contract during a trade mission. The…

Jun 24 • Geddy van Elburg

Your Analytics Are Culturally Blind

From awareness to action

Jun 21 • Geddy van Elburg

When AI Gets It Wrong and Germans Say “Nein”

Why a AI-Driven Campaigns Fails in Germany (and How to Fix Them)

Jun 18 • Geddy van Elburg

The Cultural Layer

Edition 0 Why this newsletter exists

Jun 7 • Geddy van Elburg

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